“I do stuff with AI, that makes my product a guaranteed success”

some food for thought…..

It seems to be the new sexy, company after company claims to work with Artificial Intelligence, self-learning software or something in between since they don’t really know what they are doing.

When you scout the internet for start-up companies in the tech industry, one after the other claims to work with AI. It is the new guarantee for success, it symbolizes something complicated and futuristic, so that has to be good for business right? We are all tempted to state that we are doing something cutting-edge and by giving our product this label, we think we are already there.

From restaurants to online retail shops, consultancy firms and bakeries (yes, robots can make cupcakes), we love to give them this tag. We reach, we claw and suit up for this next era of  possibility. And we are willing to go through all this effort to just lightly touch the AI lightbulb, in order to look inventive. This enthusiasm is not without any reason.  A market research firm called IDC predicts that the AI business will grow from $8 billion in 2016 to more than $47 billion in 2020, and only half of that will be software-related. It is a successful marketing tool and widely used.

Of course, in all the industries named above we are using AI in a successful matter, but please let’s not throw around this golden-boy as if it is part of every marketing and/or business plan.

Can we not just live the moment, milk out this technological cow to create a futuristic utopia where everything is “the next thing”? Of course we can, but like most fake-it-till-you-make-it scenario’s we are doomed to end up in disappointment. This will result in structured disadvantage for companies that are working their artificial butts off to actually create a smart product or service. Eventually, not the actual purport will carry the upper hand and decide whether a company will be successful or not, but someone’s ability to sell, embellish and to play the game of modern showcasing will.

We live in the age of entrepreneurial window-shopping, everything has to look nice, fancy and sophisticated. Which is great and I don’t argue that business esthetics can be as important as the value companies actually add. But in the end, what will our AI stamp be worth if we throw it around as much as the word “flexible” nowadays.







Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s